Privacy Policy

Effective Date: January 23, 2025

This Privacy Policy describes how Aearth Living Wall ("we," "our," or "us") collects, uses, and protects your information when you use our Aearth Living Wall app and smart plant wall system (the "Service").

1. Information We Collect

1.1 Environmental and Device Data

Our smart plant wall system automatically collects environmental data to provide you with real-time monitoring and optimal plant care:

• Air Quality Index (AQI) measurements
• Humidity levels in your environment
• Carbon dioxide (CO₂) concentration readings
• Soil moisture levels for plant health monitoring
• Fan operation data and mode settings
• Device performance and status information

1.2 User Preferences and Settings

We collect information you provide when using the app:

• Fan mode preferences (Auto, Eco, Boost, Night)
• Scheduled routines and automation settings
• Alert and notification preferences
• Account information (email, username) if you create an account
• Device setup and configuration data

1.3 Usage and Technical Data

We automatically collect technical information to improve app performance:

• App usage patterns and interaction data
• Device information (mobile device type, operating system, app version)
• Log data (IP address, access times, error reports)
• Performance analytics and crash reports

2. How We Use Your Information

We use the collected information for the following purposes:

• To provide real-time environmental monitoring (AQI, humidity, CO₂, soil moisture)
• To operate and control your living wall system (fan modes, automation)
• To deliver smart alerts and notifications based on your preferences
• To execute scheduled routines and automated plant care functions
• To improve app performance and user experience
• To provide customer support and respond to your inquiries
• To analyze usage patterns and optimize system performance
• To develop new features and enhance the service
• To detect and prevent technical issues with your plant wall system

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers (such as analytics services) that help us operate our website
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

4. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Third-Party Services

Our app and smart plant wall system may use third-party services such as:

• Cloud Storage Services: For storing environmental data and user settings
• Analytics Services: For app performance monitoring and crash reporting
• Push Notification Services: For delivering smart alerts to your device
• Weather Services: For enhanced environmental context and recommendations
• IoT Platform Services: For device connectivity and remote monitoring

These services have their own privacy policies governing their use of your information.

6. Data Storage and Retention

We store your environmental data and app settings to provide continuous monitoring and personalized experiences. Data retention includes:

• Environmental Data: Stored for historical analysis and trend monitoring (up to 2 years)
• User Settings: Retained as long as your account is active
• Device Data: Kept for troubleshooting and support purposes (up to 1 year)
• Usage Analytics: Aggregated and anonymized data may be retained longer for service improvement

You can request deletion of your data at any time by contacting us.

7. Your Rights and Choices

You have control over your data and privacy settings. Your rights include:

• The right to access your environmental data and usage history
• The right to correct or update your account information and preferences
• The right to delete your account and associated data
• The right to opt-out of non-essential data collection and analytics
• The right to control notification and alert settings
• The right to export your environmental data
• The right to disconnect your device from cloud services

You can exercise these rights through the app settings or by contacting us directly.

8. Children's Privacy

Our app and smart plant wall system are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during such transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Effective Date" at the top of this policy. We encourage you to review this policy periodically for any changes.

11. Contact Us